E4 Idents

E4 Idents


Overview

E4 is one of the most original digital channels, successfully helping launch original TV shows. The research shows that the channel is mostly watched by woman aged between 16 and 34, however the channel says that they are the "entertainment destination for a cutting edge young audience." E4 says that there channel reaches 8.9 million people each month, they say that the shows they air are interesting to the younger generation. The target audience that they are trying to appeal to are predominantly young and upmarket, those people who are more likely to try out something new. The E4 channel does this very well in my eyes, not only do they have shows that appeal to the younger viewers they also have the shows that have been running for a long time that appeal to a different type of person. This is what keeps people watching this channel, they bring in new shows for the younger viewers but keep the most liked and popular ones from before. The E4 channel is very up to date, it keeps on moving with the times for instance, this channel has its own website which you can use to watch the shows that you missed or just to re-watch the ones you really liked. You can also see whats on the TV right now and you can play games and quizzes that relate to your favourite TV show.
E4 is a very successful channel because of all of these points.

Ident 1


This is a ten second Ident, an Ident is something that promotes TV channels. It usually tries to get across in a short amount of time what the channel is all about. In this Ident we see a man with a horse head singing a weird little tune, Ident could be short for the word identity therefore saying that the channel is funny yet odd. Ident's also have to have the channels logo somewhere in them. In this clip you can see it on the shield of the knight on the horse. I think that this Ident works very well because it is funny but weird at the same time and therefore I want to see what types of shows the channel has on. I think that the target audience for this Ident is guys aged about 16 plus. This is a good thing because most of the people that watch this channel are predominantly women, this Ident appeals to the male population. I would say this because of the knights and the castle in the background also the fact that it is a man that is singing. This Ident works well for the channel because of the kinds of shows they air, the shows are humorous but also very weird at times, which matches this Ident exactly.

Ident 2


This is a clip for an Ident for the channel E4. I believe that what this Ident is trying to say is that E4 has style and all women want to watch the channel, especially as 62% of the audience are woman aged 16 - 34. This Ident also makes the point that E4 air shows for guys as well, I say this because of the 'E4 Man' as they call him. It could also mean they air shows with music or they care about music because of the song that they sing. Once again you have the E4 logo in this Ident to show you which channel it's for, you can see it on the bottle of hairspray. It could also mean that E4 doesn't care what colour you are and wants you to come, watch and enjoy the shows that they air.

Ident 3



This clip is a 21 second Ident from the E4 channel. There are a lot of things going on in this Ident, for example, to start it off there are two teddy bears in an inflatable boat. They look like they are going fishing and then one gets pulled overboard and the other teddy bear tries to save him. This could mean that when you have a sinking feeling you should watch E4, it will help reel you back in to safety. The next main thing you see is a hairdressing chair, you then see the E4 channel logo come out of the hairdryer and sort of sit in the chair. This comes across to me as whatever you are doing E4 will be on your mind.